Writing Killer Promo Emails – Part V

Different Types of Promo Emails You Can Write
The beautiful thing about promotional emails is that they are
limited only by your own imagination. There are many
different kinds of promotional emails and you can most likely
think up many that won’t be listed here. These are just a few
types of promotional email that you can write and send to
your opt-in list members:

1. Promote your own product.

If you have a newsletter or a digital product that is your own,
you can send an email to your list promoting your own
product.

2. Promote a product for which you are an affiliate marketer.
You are, after all, an affiliate marketer. The more products or
services that you can sell to your list, the higher your income
will be and the more valuable you become as an affiliate
marketer. Many times the percentages that you agreed to
when you became an affiliate for a product or service will be
increased according to the number of sales that you make.

3. Offer a free gift.

Sometimes you must get something in order to get
something. Website traffic is the key to success for affiliate
marketers. You can entice your list to visit your website by
offering a free gift that can only be downloaded on your site.

4. Promote a webinar or teleseminar.

Webinars and teleseminars are big right now. People happily
pay for the privilege of getting to participate in them.

5. Selling membership access to a membership website.

Membership websites that are dedicated to in depth
information and the exchange of ideas about a topic that is
near and dear to the hearts of the members of your list aren’t
hard to sell.

6. Send a quiz or survey questions.

Post the answers on your website so that the members of
your list will visit.

The Purpose of Your Subject Line
You get a lot of email yourself, don’t you? What is the first
thing that you look at when you receive and mail in your own
inbox?

The first information that you want is to know who
the email is from, right? That’s what most people look at
first. The second bit of information that you look at is the
subject line.

The subject line is the determining factor of whether an
email is opened and read or whether it is simply deleted
unopened and unread. You must always consider the
importance of your subject line when you send marketing
emails to the members of your list.

Everyday thousands of affiliate marketers send marketing
email to the members of their opt-in lists that are simply
deleted without ever being opened, read or acted upon.
Those emails are completely useless.

The purpose of the subject line is to entice the recipient into
actually opening, reading and acting on the information in
the email so you should never discount the importance of
those few words.

Some magic subject line words are ‘free gift’ ‘take the quiz’
and ‘test your knowledge’. You’ve probably been told that the
word ‘free’ is ineffective, but it isn’t. People like ‘free’.

Often times the subject line of a marketing email is just
thrown in at the last minute without much thought being
given to it but that is a big mistake. Much thought should be
put into those 50 words. Those 50 words are the ones that
will determine whether the other 300-400 are read or not.

Testing the effectiveness of variations of a subject line on
small segments of your opt-in list is a wise thing to do. You
can determine which variation is the most effective one and
actually produces the desired results.

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